Speakers: Larry Kramer
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Larry Kramer

March 31

Larry Kramer joined us March 31, 2011.
Larry Kramer is the founder of Marketwatch.com, and former president of CBS Digital Media, where he created a new division responsible for online, interactive and wireless initiatives including launching CBS.com, CBSNews.com, CBS SportsLine.com, StarTrek.com, as well as March Madness on Demand (the web broadcast of the NCAA Basketball Tournament). He is also the author of the new book books, "C-Scape."

Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for the Washington Post. In 1980, the Post promoted him to executive editor of the Trenton (N.J.) Times. In 1982, he returned to the Post to serve first as assistant to Executive Editor Benjamin C. Bradlee and later as assistant managing editor and metro editor.  In 1986, he returned to the San Francisco Examiner as its editor. 

In 1991, Kramer left the Examiner to become an entrepreneur and launched DataSport and then Marketwatch.com. When Marketwatch (Nasdaq: MKTW) was bought by CBS, Kramer joined CBS. In 2005, Dow Jones bought Marketwatch.com for $528 million.

Today, Kramer is a media consultant, Adjunct Professor of Media Management at Newhouse, sits on the board of directors for companies such as Discovery Communications and American Media, and is the author the author of C-Scape: Conquer the Forces Changing Business Today, which addresses how companies can survive and thrive in the fast-paced, ever-changing media landscape. He suggests companies should act more like fluid start-ups instead of relying on rigid business models. Kramer will share strategies for adapting to instead of avoiding the forces changing business today.

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