Speakers: Seth Godin
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Seth Godin

May 17

Seth Godin joined us May 17, 2011.

Seth Godin is an author, a blogger and an entrepreneur. He’s written a dozen bestselling books and been translated into more than 35 languages. Seth’s blog is consistently rated as one of the most popular solo blogs in the world (out of 80 million published). He comes to Syracuse to talk about making remarkable products and services and spreading powerful stories and messages about them. More recently, he focuses his message on YOU: your choices, your future, and your potential to make a huge difference in whatever field you choose.

Godin has founded several companies, including Yoyodyne, which pioneered permission marketing and Squidoo, which is among the one hundred most visited websites in the United States. For a year after the acquisition of Yoyodyne, he was the VP of Direct Marketing for Yahoo! Godin’s columns have appeared in Fast Company, the Huffington Post and most recently, the Harvard Business Review.

Forbes said: "[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet." And, Successful Meetings Magazine named him one of the top 21 speakers for the 21st century by, saying he draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.

Godin’s first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Godin’s second book Unleashing the Ideavirus, is the most popular e-book ever published. In 2003, he published Purple Cow, the #1 best-selling marketing book on Amazon that year, where he taught marketers the value of standing out from the herd, and further articulated this concept with Free Prize Inside, released in 2004, with practical advice on how to put Purple Cow thinking to work inside your organization to make changes and The Big Moo, where he asks 33 of the world’s best business minds to tackle one urgent question: What does it really take to make your organization remarkable?

His recent release Tribes: We Need You to Lead Us became an instant best-seller and argues that leadership is the best marketing tactic to any organization. With Linchpin, Godin inspires audiences to overcome the resistance that holds them back from becoming an indispensable asset to any organization.

In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow”—an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.

It seems as though he has been on a path combining business and technology his entire life. He designed his first game for a mainframe computer while still in high school. While attending Tufts University, he co-founded one of the largest student-run businesses in the country. After receiving his MBA from Stanford University, Godin was named Brand Manager at Spinnaker Software where he managed 40 engineers and introduced more than 60 software and videotape products. In 1991 he created the trivia game GUTS, which became the most popular product in Prodigy’s history.

Godin founded the breakthrough Internet company Yoyodyne in 1995. By 1998 it was the #1 creator of direct mail and promotions on the Web. Companies as diverse at AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. Godin and his company were featured in The Wall Street Journal, Forbes, Wired and Advertising Age. In 1998, Yoyodyne was sold to Yahoo!, with Godin taking over as Vice President of Direct Marketing for the Internet giant. Godin left Yahoo! in January 2000 to pursue his work as a change agent full time.

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