December 2012
Platinum Sponsors

Gary Schwartz

December 11th

Gary Schwartz will join us December 11, 2012.

Gary has been at the frontlines of the mobile industry for over a decade, and he wants to let companies know what they can do to build the mobile tools necessary to re-establish relationships with their mobile customers.  His presentation is rich with examples—from Amazon to Barnes and Noble to Google. And he gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" and the “FAST SHOPPER . SLOW STORE” published by Published by Simon & Schuster, Aria Imprint. 

In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.

Gary is the recipient of the Macromedia People Choice Award, Dodge Foundation award for innovation and the Retail Touchpoints Award for customer engagement. Gary is an Asia and Japan Foundation Fellow.

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 "As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning, offering a glimpse of the future and a path to it." —  Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

"Schwartz hits at the heart of the mobile shopper." —  Tim Heffernan, VP of Innovation, NCR Corporation

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“From Best Buy to Borders, retail stores are closing their doors forever,” Gary says. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the best deals and Gary will show us the way forward.

 

 

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